Creativity is really at the center of what I do, it's a mix of creativity, innovation and savoir faire that creates magical products.

I think an art collection is a lot like a diary. Your taste evolves with time. I try to never sell anything, because its part of my journey.

Today I find it's extremely hard to launch one's brand, and that's also why we are helping these young talents.

If you know everything, it's the end, no?

When you're a young talent, and you want to launch your brand, you always have tons of questions: Where should I produce? Should I launch a second line? Should I do shoes, accessories? If you have someone who can coach you and give you advice and help you find the right supplier, it's a big help.

At LVMH, we have amazing heritage brands, and we put interesting talents in those brands, sometimes very young, like we did at Givenchy with Riccardo Tisci at the time, or like we just did with J.W. Anderson at Loewe, but also talents that are already further along in their careers, like Raf Simons at Christian Dior or Nicolas at Vuitton.

Technology gives big access, and you get more people who are interested in fashion. You can reach many more people now.