Creativity is really at the center of what I do, it's a mix of creativity, innovation and savoir faire that creates magical products.

I firmly believe that success lies in the combination of both talent and business savvy, and that the magic comes through partnership between both.

Competition, of course there's always competition, and I like competition.

I have a passion for modern and contemporary art. I spend a lot of time in museums; I particularly like the Guggenheim, MoMA in New York or LACMA and the Getty Museum in Los Angeles, for example. I cannot wait for the Louis Vuitton Foundation to open.

Today I find it's extremely hard to launch one's brand, and that's also why we are helping these young talents.

I try to visit stores because it's important to meet the teams and to hear the comments of the salespeople.

It's important to celebrate the monogram. It's the DNA of Vuitton. I think - I hope - there is an interest in the philosophy and culture of the Vuitton name. It's quite coherent and intellectual, and the products are great. These are things you will want to pass on - things you treasure.