All the shows are immediately on the Internet, on Instagram, on Twitter, it's huge. Everything is live now, and for fashion, it's very important. It's not that it's good or bad, it's just like that and it's not going to change so we have to adapt to it.

If you know everything, it's the end, no?

Im lucky that its about fashion and perfume and cosmetics. If my father had owned a tire company, I dont know what I would have done.

Its always important to invest in young talents and the talents of tomorrow.

It's important to feel what the customer is feeling when he enters the shop.

The worlds of art and fashion have always been very intertwined at Dior. Francois-Xavier Lalanne and his wife, Claude, for instance, did windows for Monsieur Dior. Dior himself was a gallerist before becoming the revolutionary fashion designer we all know.

Today I find it's extremely hard to launch one's brand, and that's also why we are helping these young talents.