All the shows are immediately on the Internet, on Instagram, on Twitter, it's huge. Everything is live now, and for fashion, it's very important. It's not that it's good or bad, it's just like that and it's not going to change so we have to adapt to it.

It's important to feel what the customer is feeling when he enters the shop.

Im lucky that its about fashion and perfume and cosmetics. If my father had owned a tire company, I dont know what I would have done.

The worlds of art and fashion have always been very intertwined at Dior. Francois-Xavier Lalanne and his wife, Claude, for instance, did windows for Monsieur Dior. Dior himself was a gallerist before becoming the revolutionary fashion designer we all know.

You have to prove your success in order to grow.

When you face a creative change at the house, you have to start a dialogue, and talk with the designer about how he envisions the brand to make sure that you're on the same page. It's the way the designers talk about the brand, and what they see, and their emotions, how they perceive the house.

Competition, of course there's always competition, and I like competition.