It's important to feel what the customer is feeling when he enters the shop.

At LVMH, we have amazing heritage brands, and we put interesting talents in those brands, sometimes very young, like we did at Givenchy with Riccardo Tisci at the time, or like we just did with J.W. Anderson at Loewe, but also talents that are already further along in their careers, like Raf Simons at Christian Dior or Nicolas at Vuitton.

Although I feel very French, a part of my heart is in the States. When my brother and I arrived, we didnt really speak any English, and when we left, thats all we spoke when we played together. It was just a beautiful place to grow up.

You have to be very brave and very entrepreneurial - you have to dare to create your own brand.

In the States, entrepreneurs inspire a lot of people and are respected for creating jobs. That makes people dream and feel happy for their country.

Competition, of course there's always competition, and I like competition.

That's what's good about life - that you always learn.