If you know everything, it's the end, no?

When you face a creative change at the house, you have to start a dialogue, and talk with the designer about how he envisions the brand to make sure that you're on the same page. It's the way the designers talk about the brand, and what they see, and their emotions, how they perceive the house.

At LVMH, we have amazing heritage brands, and we put interesting talents in those brands, sometimes very young, like we did at Givenchy with Riccardo Tisci at the time, or like we just did with J.W. Anderson at Loewe, but also talents that are already further along in their careers, like Raf Simons at Christian Dior or Nicolas at Vuitton.

Creativity is really at the center of what I do, it's a mix of creativity, innovation and savoir faire that creates magical products.

It's important to celebrate the monogram. It's the DNA of Vuitton. I think - I hope - there is an interest in the philosophy and culture of the Vuitton name. It's quite coherent and intellectual, and the products are great. These are things you will want to pass on - things you treasure.

In the States, entrepreneurs inspire a lot of people and are respected for creating jobs. That makes people dream and feel happy for their country.

Today I find it's extremely hard to launch one's brand, and that's also why we are helping these young talents.