As a student of conservation biology, I believe that characteristics with survival value will ultimately prevail. There is no survival value in pessimism. If you think failure is inevitable, that view will probably become self-fulfilling.

Environmentally, business in America in 1970 was very similar to business in China today. Even if a CEO wanted to be a responsible corporate citizen, he (and they were all "he's" then) simply couldn't invest a billion dollars in pollution controls to produce a product that was indistinguishable from those of his competitors. His products would be priced out of the market. Passing laws that created a clean, level playing field for whole industries had to be a core focus of the 1970s.

With time environmental issues got much more complicated. It is pretty easy, if you know what you are doing, to stop a company from pouring poison into a lake where kids swim. It is much harder to address all the myriad greenhouse gases emitted by different sources - from petrochemical refineries to hundreds of millions of peasants cutting down trees for their incredibly inefficient cook stoves.

These are not exhortations from overwrought extremists, but carefully phrased warnings from some of the world's finest scientists.

America has the technology and resources to meet all its energy needs while safeguarding the earth's climate. The urgent question now is, 'Do we have the will?' At least one city does, and I'm proud to live in it.

Whether you are buying a car or casting a ballot, choosing a job or planning a family, follow your moral compass. Don't let others define you. Don't let advertisers mold you; don't let zealots ensnare you; don't let conventional wisdom trap you....you are part of a much larger whole.

I feel more confident than ever that the power to save the planet rests with the individual consumer.