The easiest way to make something cool is to get cool people to do it. Part of this might mean the president has to forget tensions with opponents, or people like Arnold Schwarzenegger who has actually been decent with oil issues. Maybe he needs to pull some of the cool people in and make them model the right behaviors.

By the year 2000, such renewable energy sources could provide 40 percent of the global energy budget; by 2025, humanity could obtain 75 percent of its energy from solar resources.

Sustainability requires that we demand enduring quality. Steve Strong has a slide presentation pointing out that much of Oxford was built 800 years ago. What are we building today that will be here 800 years from now? If something like that emerged from this recession, it would help justify the hardship so many people are currently experiencing.

Whether you are buying a car or casting a ballot, choosing a job or planning a family, follow your moral compass. Don't let others define you. Don't let advertisers mold you; don't let zealots ensnare you; don't let conventional wisdom trap you....you are part of a much larger whole.

Politicians had always viewed environmental issues as narrow things of no great political consequence. Sort of NIMBY issues. A big part of the reason was that the groups that cared about wilderness didn't talk with the groups that were trying to stop freeways from cutting through inner cities, and neither of them talked to the folks who wanted to stop the military from dumping Agent Orange on Vietnam.

An aggressive building performance standard for all new buildings, and a set of performance requirements to be met by all buildings before they can be sold (when upgrades can be included in the new mortgage). These should encompass heating and cooling, lighting, and plug loads. Coupled with new efficiency standards for appliances, lights, and furnaces, this should reduce the energy consumption of new buildings by 50 percent, more or less immediately, and go on from there.

Earth Day gathered up those strands, and dozens more, and knitted them together in the public consciousness as "environmental" issues. The nation was pretty startled when 20 million people hit the streets. Congress, which had adjourned for the day to go back to its districts, was blown away.