The easiest way to make something cool is to get cool people to do it. Part of this might mean the president has to forget tensions with opponents, or people like Arnold Schwarzenegger who has actually been decent with oil issues. Maybe he needs to pull some of the cool people in and make them model the right behaviors.

That said, I'm embarrassed and furious that so many coal-state Democrats in the U.S. Senate are paralyzing international progress to protect the short term interests of a dying industry that ravages the environment from mine to slag heap.

Sustainability requires that we demand enduring quality. Steve Strong has a slide presentation pointing out that much of Oxford was built 800 years ago. What are we building today that will be here 800 years from now? If something like that emerged from this recession, it would help justify the hardship so many people are currently experiencing.

I suppose I'd characterize myself as having a faith-based optimism. My faith is parental and Darwinian.

Our goal is to turn solar electric technologies into a commodity business like computer chips, and make them ubiquitous in the built environment. I'd couple this with a huge commitment to fundamental research in nanostructure to goose the next generation of more efficient, cheaper, dematerialized cells. And if I'm truly czar, I'd emphasize silicon technologies, as that approach is the one least likely to encounter material constraints in supplying an explosive global demand.

Listen up, you couch potatoes: each recycled beer can saves enough electricity to run a television for three hours.

When we held the first Earth Day, everyone said it was a success because of the huge turnout. It was probably the largest planned event across the country.