The easiest way to make something cool is to get cool people to do it. Part of this might mean the president has to forget tensions with opponents, or people like Arnold Schwarzenegger who has actually been decent with oil issues. Maybe he needs to pull some of the cool people in and make them model the right behaviors.

These are not exhortations from overwrought extremists, but carefully phrased warnings from some of the world's finest scientists.

Environmentally, business in America in 1970 was very similar to business in China today. Even if a CEO wanted to be a responsible corporate citizen, he (and they were all "he's" then) simply couldn't invest a billion dollars in pollution controls to produce a product that was indistinguishable from those of his competitors. His products would be priced out of the market. Passing laws that created a clean, level playing field for whole industries had to be a core focus of the 1970s.

An acre of windy prairie could produce between $4,000 and 10,000 worth of electricity per year - which is far more than the value of the land's crop of corn or wheat.

America has the technology and resources to meet all its energy needs while safeguarding the earth's climate. The urgent question now is, 'Do we have the will?' At least one city does, and I'm proud to live in it.

Obama wants to build such things as smart electrical grids and high-speed rail lines, which will offer big environmental improvements. Another obvious thing is that large-scale project financing is virtually frozen, so a lot of renewable energy projects are on hold. If the system doesn't get unclogged before the developers run out of cash, they will be cancelled. Money matters, and we are racing against time.

Zeroes are important. A million seconds ago was last week. A billion seconds ago, Richard Nixon resigned the presidency. A trillion seconds ago was 30,000 BC, and early humans were using stone tools.