Earth Day gathered up those strands, and dozens more, and knitted them together in the public consciousness as "environmental" issues. The nation was pretty startled when 20 million people hit the streets. Congress, which had adjourned for the day to go back to its districts, was blown away.
Denis HayesOur goal is to turn solar electric technologies into a commodity business like computer chips, and make them ubiquitous in the built environment. I'd couple this with a huge commitment to fundamental research in nanostructure to goose the next generation of more efficient, cheaper, dematerialized cells. And if I'm truly czar, I'd emphasize silicon technologies, as that approach is the one least likely to encounter material constraints in supplying an explosive global demand.
Denis HayesEnvironmentally, business in America in 1970 was very similar to business in China today. Even if a CEO wanted to be a responsible corporate citizen, he (and they were all "he's" then) simply couldn't invest a billion dollars in pollution controls to produce a product that was indistinguishable from those of his competitors. His products would be priced out of the market. Passing laws that created a clean, level playing field for whole industries had to be a core focus of the 1970s.
Denis HayesBuild high-speed, electrified trains over the most-traveled corridors. It'sreally hard to power carbon-free airplanes, but electrified trains are much easier. We'll be a half century behind the Japanese, but better late than never.
Denis HayesI feel more confident than ever that the power to save the planet rests with the individual consumer.
Denis HayesWe need a firm cap on carbon emissions from fossil fuels. No coal, oil, or gas could enter the economy until the buyer had a permit. All permits would be auctioned by the federal government, and the number of permits auctioned would be decreased by three percent per year. Permits could be traded, but they could not be created out of whole cloth by companies that plant forests or dump iron filings at sea.
Denis Hayes