Environmentally, business in America in 1970 was very similar to business in China today. Even if a CEO wanted to be a responsible corporate citizen, he (and they were all "he's" then) simply couldn't invest a billion dollars in pollution controls to produce a product that was indistinguishable from those of his competitors. His products would be priced out of the market. Passing laws that created a clean, level playing field for whole industries had to be a core focus of the 1970s.

We presently have the technology ... fuel cells, solar cells, hydrogen ... the opportunities are amazing for clean energy.

An aggressive building performance standard for all new buildings, and a set of performance requirements to be met by all buildings before they can be sold (when upgrades can be included in the new mortgage). These should encompass heating and cooling, lighting, and plug loads. Coupled with new efficiency standards for appliances, lights, and furnaces, this should reduce the energy consumption of new buildings by 50 percent, more or less immediately, and go on from there.

We shouldn't fuel the future with the polluting methods of the past, ... We have the technology to power our future in ways that don't threaten our health or poison our planet. Let's choose to use it.

he economy favors throughput over quality and craftsmanship, and economists are terrified because the American savings rate has crept upward from about zero to almost five percent. But the mortgage crisis and the burgeoning credit card crisis are causing Americans to become wary of irresponsible debt.

f the government is going to put money into the automobile sector, it should break up GM and Chrysler as a condition of financial aid, and it should be even-handed in its treatment of start-up firms like Tesla, Miles, Fisker, and others. It would be terrible to kill the entrepreneurs who have taken great risks to bring new automotive technologies to market by pumping tax dollars into the behemoths that have done everything wrong for the last years.

There really wasn't an environmental movement 30 years ago. The Sierra Club national office in 1969 consisted of one full-time volunteer.