Zeroes are important. A million seconds ago was last week. A billion seconds ago, Richard Nixon resigned the presidency. A trillion seconds ago was 30,000 BC, and early humans were using stone tools.

Listen up, you couch potatoes: each recycled beer can saves enough electricity to run a television for three hours.

By 1975 - and continuing to today - all Americans came to believe that they had a "right" to a safe, clean, healthy environment. When I grew up, no one seriously criticized the steel mills and paper mills for the deadly stench they produced - that was the smell of prosperity. In the modern society, no one would tolerate such conditions in an American city.

Build high-speed, electrified trains over the most-traveled corridors. It'sreally hard to power carbon-free airplanes, but electrified trains are much easier. We'll be a half century behind the Japanese, but better late than never.

Sustainability requires that we demand enduring quality. Steve Strong has a slide presentation pointing out that much of Oxford was built 800 years ago. What are we building today that will be here 800 years from now? If something like that emerged from this recession, it would help justify the hardship so many people are currently experiencing.

There was almost a universal acceptance of unhealthy conditions. Sulfur dioxide in smokestack emissions were the price, or smell, of prosperity.

Environmentally, business in America in 1970 was very similar to business in China today. Even if a CEO wanted to be a responsible corporate citizen, he (and they were all "he's" then) simply couldn't invest a billion dollars in pollution controls to produce a product that was indistinguishable from those of his competitors. His products would be priced out of the market. Passing laws that created a clean, level playing field for whole industries had to be a core focus of the 1970s.