Make Earth Day Every Day.” While we might not always live up to this ideal, I try to keep this quote from Denis Hayes, founder of the Earth Day Network and president of Seattle’s Bullitt Foundation, in mind when I need a little extra motivation to be a better environmentalist: “Listen up, you couch potatoes: each recycled beer can saves enough electricity to run a television for three hours.

We presently have the technology ... fuel cells, solar cells, hydrogen ... the opportunities are amazing for clean energy.

Make Earth Day Every Day.” While we might not always live up to this ideal, I try to keep this quote from Denis Hayes, founder of the Earth Day Network and president of Seattle’s Bullitt Foundation, in mind when I need a little extra motivation to be a better environmentalist: “Listen up, you couch potatoes: each recycled beer can saves enough electricity to run a television for three hours.

With time environmental issues got much more complicated. It is pretty easy, if you know what you are doing, to stop a company from pouring poison into a lake where kids swim. It is much harder to address all the myriad greenhouse gases emitted by different sources - from petrochemical refineries to hundreds of millions of peasants cutting down trees for their incredibly inefficient cook stoves.

Sustainability requires that we demand enduring quality. Steve Strong has a slide presentation pointing out that much of Oxford was built 800 years ago. What are we building today that will be here 800 years from now? If something like that emerged from this recession, it would help justify the hardship so many people are currently experiencing.

Our goal is to turn solar electric technologies into a commodity business like computer chips, and make them ubiquitous in the built environment. I'd couple this with a huge commitment to fundamental research in nanostructure to goose the next generation of more efficient, cheaper, dematerialized cells. And if I'm truly czar, I'd emphasize silicon technologies, as that approach is the one least likely to encounter material constraints in supplying an explosive global demand.

Asbestos, EMFs, and CFCs have given us a degree of humility. When yesterday's "triumph of modern chemistry" turns out instead to be today's deadly threat to the global environment, it is legitimate to ask what else we don't know.