There really wasn't an environmental movement 30 years ago. The Sierra Club national office in 1969 consisted of one full-time volunteer.

Politicians had always viewed environmental issues as narrow things of no great political consequence. Sort of NIMBY issues. A big part of the reason was that the groups that cared about wilderness didn't talk with the groups that were trying to stop freeways from cutting through inner cities, and neither of them talked to the folks who wanted to stop the military from dumping Agent Orange on Vietnam.

Whether you are buying a car or casting a ballot, choosing a job or planning a family, follow your moral compass. Don't let others define you. Don't let advertisers mold you; don't let zealots ensnare you; don't let conventional wisdom trap you....you are part of a much larger whole.

he economy favors throughput over quality and craftsmanship, and economists are terrified because the American savings rate has crept upward from about zero to almost five percent. But the mortgage crisis and the burgeoning credit card crisis are causing Americans to become wary of irresponsible debt.

We've made some heroic efforts, but the Earth as a whole is in worse shape today than 30 years ago, ... There's been 30 more years of greenhouses gases, species extinctions and population growth.

The more subtle thing is more speculative. The world is well past its long-term carrying capacity for human beings living a European, much less an American, lifestyle predicated on planned obsolescence. International economic growth is largely a matter of accelerated movement of materials from mines and forests to the dump. Instead of saving and buying decent furniture we can pass on to our children, we charge our credit cards for shaped heaps of sawdust and glue that fall apart in less than three or four years.

Environmentally, business in America in 1970 was very similar to business in China today. Even if a CEO wanted to be a responsible corporate citizen, he (and they were all "he's" then) simply couldn't invest a billion dollars in pollution controls to produce a product that was indistinguishable from those of his competitors. His products would be priced out of the market. Passing laws that created a clean, level playing field for whole industries had to be a core focus of the 1970s.