To impress people as much as we would wish, we would first need to successfully adopt each of their value systems

A diner having a row with a waiter in a swanky restaurant chills the blood in a way that a quarrel over a pizza order elsewhere would never do. Compassion is rarely the custom of the privileged.

Have your cake and eat it... there's no other reason to have a cake

I am often dishonest in my techniques ... I happily admit to cheating, it's all part of the game. I hope some of the fun for the viewer comes from not knowing what's real and what isn't

Booking an act for my Dad's 70th birthday, I wanted a great act and went straight to John Archer- his reputation in the magic world is among the very best. I was so pleased he was able to do it, and he absolutely brought the house down. It was brilliant, hysterically funny, and perfectly pitched for the occasion. He made the evening. I'd recommend him unreservedly.

I would like a bit of me - that’s how I put my back out!

A lot of unconfident kids do tricks because it's the quickest route to impressing people," he explains. "You can stand behind something amazing and people think you're amazing.