You're not supposed to give people what they want, you're supposed to give them what they don't know that they want yet.

Where Chanel came from in France is anyone’s guess. She said one thing one day and another thing the next. She was a peasant—and a genius. Peasants and geniuses are the only people who count and she was both.

Naturally, I’ve always been mad about clothes. You don’t get born in Paris to forget about clothes for a minute.

I've always remained totally myself, which is to say, without an idea... of what to do.

Water is God's tranquilizer.

I was always sort of a loner, I suppose. I always had to think out everything for myself... I suppose that is what you call a loner.

Before even the technique, there is a dream. Chanel had it. The dream is everything.