Anything that happens that's good, they think, Oh, it's an accident, when is the roof caving in? You've got to get them out of that mental framework.
Dick ButkusThe bottom line is that these athletes tend to be safer investments because they really value their marketing opportunities. They don't make as much money as during their active careers.
Dick ButkusWe're a big check mark on everybody's schedule. I told them it's just another challenge; let's go after it.
Dick Butkus