Not only can you not plan the impact you're going to have, you often won't recognize it when you're having it.
Dick CostoloOnce in a rare while, somebody comes along who doesn't just raise the bar, they create an entirely new standard of measurement.
Dick CostoloSuccessful businesses measure and count things. I think that's a safe assumption on top of which we can drop the following hypothesis: unsuccessful business either measure nothing, the wrong things, too many things, or finally, they measure the right things but they don't communicate the measurements efficiently.
Dick Costolo