The way you build trust with your people is by being forthright and clear with them from day one. You may think people are fooled when you tell them what they want to hear. They are not fooled.

The beauty of Twitter is that more and more people are flocking to it because it's shrinking their world.

Once in a rare while, somebody comes along who doesn't just raise the bar, they create an entirely new standard of measurement.

Twitter is a global town square.

Don't always worry what your next line is going to be.

The way you build trust with your people is by being forthright and clear with them from day one. You may think people are fooled when you tell them what they want to hear. They are not fooled.

Authenticity is absolutely the key to a great tweet.