Rebut the negative, and the opposing campaign has not merely lost a skirmish, it has suffered almost irreparable damage. An effective rebuttal makes it hard for the campaign whose ad is destroyed to be believed about anything ever again.
Dick MorrisFom the out set, the War on Terror was sharply different from other U.S. military actions in the strong support it received from American women. Normally, men back military action by 10 to 20 points more than women do. But, after 9/11, women felt more endangered by terror and backed action against the Taliban and Osama bin Laden as strongly as men did.
Dick MorrisBarack Obama has fatally undermined our currency, our solvency, our financial stability, and - ultimately - our economy all to spend money that has had no economic effect!
Dick MorrisThe typical presidential staff resents the vice-president even more than they do the first lady.
Dick MorrisThe greater informational levels of the voters, their decreasing inhibitions in expressing disagreement, and their greater preference for Jeffersonian direct involvement, all make the need for a 'permanent campaign' to sell a president's policies all the more crucial.
Dick MorrisEach morning we sat reading our copy of the New York Times, the Washington Post or the Los Angeles Times and ruminated on their prophecies of doom and quagmire. Then we looked up to see, on television, correspondents actually embedded with our troops, reporting quick advances, one- sided firefights, melting opposition and, finally, welcoming crowds.
Dick Morris