Every donation received is a potential negative ad. Vetting money is just as important as raising it.
Dick MorrisYes' is a far more potent word than 'no' in American politics. By adopting the positions which animate the political agenda for the other side, one can disarm them and leave them sputtering with nothing to say.
Dick MorrisRebut the negative, and the opposing campaign has not merely lost a skirmish, it has suffered almost irreparable damage. An effective rebuttal makes it hard for the campaign whose ad is destroyed to be believed about anything ever again.
Dick MorrisThe cost of campaigning has skyrocketed in recent years because of the falloff in TV viewership. With only one-third as many people watching TV as did 20 years ago, politicians have responded by buying three times as many ads, driving the cost of campaigning to levels which only favored candidates can afford.
Dick Morris