Today, a politician does not just need public support to win elections; he needs it to govern.

A politician can do what he thinks is right, he just has to be sophisticated in how he goes about it. Those who seek a president who 'will disregard the polls and just lead,' ask for the political equivalent of 'The Charge of the Light Brigade.'

Rebut the negative, and the opposing campaign has not merely lost a skirmish, it has suffered almost irreparable damage. An effective rebuttal makes it hard for the campaign whose ad is destroyed to be believed about anything ever again.

The key to controlling your own political party, so that it does not eat you alive, is to realize that while Democratic and Republican leaders differ sharply, their voters do not.

The opposing party rarely causes so much angst as does one's own.

Despite romantic fantasies about caring candidates who learn of America in donut shops, most politicians rely on media to teach them what concerns the average person.

[T]he harm [Clinton AG] Reno did to American national security in the fight against terror was incalculable.