The story drove the book. That had a very seminal effect on the way I saw writing and storytelling. If you can set a character in a story that is compelling and has a backbone, you draw people in.

And the consumer doesn't care. They don't watch networks, they watch TV shows.

The story drove the book. That had a very seminal effect on the way I saw writing and storytelling. If you can set a character in a story that is compelling and has a backbone, you draw people in.

If the scripts are not good, I'll tell somebody, 'This isn't good.

I do love television. But the business is accelerating and people are not getting the chance to fail.

Advertising is the art of the tiny. You have to tell a complete a story and deliver a complete message in a very encapsulated form. It disciplines you to cut away extraneous information.

I try to just communicate what I want done as clearly and simply as possible.