The most positive step is to try to expand the employment base by making it, if not economically friendly, at least not economically disastrous, for studios to take on deficits.

The agendas on the management side of the table now are not in sync like they used to be because you have vastly different entities supplying programming to networks.

The heart and soul of network programming is series programming, the weekly repetition of characters you like having in your house.

Advertising is the art of the tiny. You have to tell a complete a story and deliver a complete message in a very encapsulated form. It disciplines you to cut away extraneous information.

There are other options out there, after all, like read a book, go on the Internet, rent a movie.

And the consumer doesn't care. They don't watch networks, they watch TV shows.

The most positive step is to try to expand the employment base by making it, if not economically friendly, at least not economically disastrous, for studios to take on deficits.