Drama or comedy programming is still the surest way for advertisers to reach a mass audience. Once that changes, all bets are off.
Dick WolfThe environment doesn't change that radically. You are still going to go home at night and NBC is going to be there, ABC and CBS will still be there.
Dick WolfAdvertising is the art of the tiny. You have to tell a complete a story and deliver a complete message in a very encapsulated form. It disciplines you to cut away extraneous information.
Dick Wolf