Other than my Instagram - very recently - I'm not out there. I'm not in the papers every week, I've managed to curb all that. I've never turned up at a party just to be snapped. It's not my kind of thing.

I just know that he's Robbie Williams - he's massive, that's all I know! He nailed it. Working in the studio with him was cool. I got there at about six in the afternoon and then stayed until six in the morning. We only worked for like two hours, the rest of the time we were just chilling out the back. The way Robbie handles everything... he's a star, but there were never any pretensions, no ego. He put effort in.

There's just something about being English. When you travel the world you feel more grateful.

I'm trying to give people the chance to put out their music without the bullshit pressures of other labels.

You can find out a lot sitting in the barber's.

Grunge, like Nirvana and all that. Heavy metal, Iron Maiden, Metallica, Guns and Roses, drum and bass. I like to listen to it and try and break down what makes a fan of that music say 'Ah fuck that other music', do you get me? Trying to figure out what makes them tick, I always try and break that down with every piece of music. But the energy in that music, I love it.

I found it easy to produce. I'm not the musical guy. I can't read and play music like that, but put some drums and a sample in front of me and I can whip it up nice, and I'll work out some keys and find some interesting instruments to put under it.