I'm trying to give people the chance to put out their music without the bullshit pressures of other labels.

Other than my Instagram - very recently - I'm not out there. I'm not in the papers every week, I've managed to curb all that. I've never turned up at a party just to be snapped. It's not my kind of thing.

The important thing for me is that I try to understand the culture. Everything I thought I knew about the country was either through TV, music, movies or hopping in and out when I did shows. You can't just get the US through being in Miami, LA and New York. Middle America is the place to understand real America.

I always want to make people dance so there'll always be an element of dance in my music.

I found it easy to produce. I'm not the musical guy. I can't read and play music like that, but put some drums and a sample in front of me and I can whip it up nice, and I'll work out some keys and find some interesting instruments to put under it.

I just know that he's Robbie Williams - he's massive, that's all I know! He nailed it. Working in the studio with him was cool. I got there at about six in the afternoon and then stayed until six in the morning. We only worked for like two hours, the rest of the time we were just chilling out the back. The way Robbie handles everything... he's a star, but there were never any pretensions, no ego. He put effort in.

You can find out a lot sitting in the barber's.