The reason why it is that strong, and why HipHop is so inbred, is that there is a very structured wheel, a very definable system on how to get paid in HipHop. Busta Rhymes is someone who took that road and sure enough got paid. As long people like him are allowed to continue to do that it wont change. There is a very specific sound and a very specific attitude, and it changes every year, but as long as you stay in there and keep doing it, and keep narrowing your scope, dressing the rigt ways etc. you get paid.
DJ ShadowPeople love drama, and if you aren't really interested in perpetuating that, it keeps you from exploding on a mainstream stage. I'm totally fine with that.
DJ ShadowIn certain cases I don't want to sell tracks individually; I want to only sell the whole album. With simple things like that I just don't get any response [from iTunes]. I don't want to kill iTunes - I just want to offer my own retail experience in my own tiny corner of the Internet.
DJ ShadowThere are a lot of music startups that don't have anything to do with anyone's love for music. It has to do with them having a glorious IPO and then retiring to the Bahamas somewhere. It's important to keep that in mind.
DJ ShadowI've said this a lot lately, too: if, 20 or 30 years down the road, when everything's said and done, I was never able to achieve that level of zeitgeist again, then so be it. I know how rare it is for anybody to do that. But I also feel like, OK, we're getting on to 25 years of putting out records: that's also kind of rare air for anybody who makes music. And I think you just end up kind of grateful for every opportunity that comes along.
DJ ShadowI feel like you're being coy if you don't do something and celebrate the 20th or 25th anniversary in some way. Just as I've never, ever had any kind of embargo on playing songs from Endtroducing, no matter how much I wanted people to like my new stuff - I've never, ever stopped playing Endtroducing, for that reason as well. It's a give and take - it's a balance. If there's one theme, I guess, to this entire discussion, then it's that.
DJ Shadow