The reason why it is that strong, and why HipHop is so inbred, is that there is a very structured wheel, a very definable system on how to get paid in HipHop. Busta Rhymes is someone who took that road and sure enough got paid. As long people like him are allowed to continue to do that it wont change. There is a very specific sound and a very specific attitude, and it changes every year, but as long as you stay in there and keep doing it, and keep narrowing your scope, dressing the rigt ways etc. you get paid.
DJ ShadowThe conventional wisdom of fandom is that you must give your fans anything they want. But I've never felt that that's a healthy attitude - and that comes from being a Star Wars fan.
DJ ShadowI would rather have 10 people working on a record that are really committed and believe in it and love it, than 50 people who have no idea who I am or what I'm for.
DJ ShadowI would much rather people kick and scream and tear their hair out and accuse me of all kinds of blasphemy, than just have no opinion whatsoever.
DJ ShadowI've tried to tell people that the reason I don't really get excited over good press is that I don't want to get agitated over bad press. I don't wanna get too high on good press, too low on bad press. It's just not a healthy way to engage with my own feelings about my music.
DJ Shadow