The reason why it is that strong, and why HipHop is so inbred, is that there is a very structured wheel, a very definable system on how to get paid in HipHop. Busta Rhymes is someone who took that road and sure enough got paid. As long people like him are allowed to continue to do that it wont change. There is a very specific sound and a very specific attitude, and it changes every year, but as long as you stay in there and keep doing it, and keep narrowing your scope, dressing the rigt ways etc. you get paid.
DJ ShadowI almost feel like there's some kind of connection that I'm having trouble putting in to words, in the same sense that I'm learning things from my children still. I think, just like any relationship, if I choose to become twisted and bitter it can be a source of distress or discomfort. But I think I've come to terms with the fact that I would prefer to see it as a gift. And I would prefer to see it as something that empowers me rather than something that diminishes me in some way.
DJ ShadowWhen I play that music live nowadays, there's a lot of things I feel I'd like to do - even things I don't think the audience is aware of, like layering subs underneath the kicks, and layering crisp hats underneath the muddy, trashy hats of the '90s. If I tried to play the music as it was next to my contemporary music, it just sounds like you're closing up half of the sonic spectrum.
DJ ShadowJust like on Guitar Hero, there are things that are similar and things that are not similar at all. When I first played DJ Hero, I wasn't very good. The control surface is similar in some ways to a turntable, but in other ways not at all the same.
DJ ShadowI always managed to fly a bit below the radar, but high enough to avoid colliding into anything.
DJ ShadowAnother one of my favourite sayings is, you can't handpick your audience. I feel like I'm making music for people who think like me about music, and that takes a lot of different forms. I could never generalise - but I think if I were to generalise, I'd think that you would say that most of my fans are music lovers who are looking for something outside of the mainstream: maybe a little bit hard to pin down, a little bit hard to categorise.
DJ ShadowI've been on a major label for 14 years. I've always wanted as many people as possible to hear my music, and it definitely made sense for the majority of my career to be on a major label, on a distribution level, to be in people's faces and be out there, and have access to major labels' incredible machine, even though they have not understood or haven't been invested in what I was doing.
DJ Shadow