The conventional wisdom of fandom is that you must give your fans anything they want. But I've never felt that that's a healthy attitude - and that comes from being a Star Wars fan.
DJ ShadowThings go wrong when the people who control that world stop listening to their own instincts and start catering to their fan base.
DJ ShadowSometimes there's this balance: if you try to clear 10 things you'll probably get lucky and be able to clear most of them, or all of them; try to clear 20 things, in my mind there's gonna be at least one issue, maybe two - and then that's when it starts getting into either re-recording stuff, or you've got to take that song off.
DJ ShadowI have a natural fear of anything that feels like celebrating my own past to an extent that doesn't allow me to continue to look forward. I don't know psychologically why it is, but I get a little uncomfortable with nostalgia.
DJ ShadowSo, in addition to being a full-time father of two and everything else in life, it isn't so much that I'm sitting around plotting an album. I just kinda follow my muse and wherever my interests lie, and at some point I decide, "Right. It's been a while, time to figure out how to get serious and make some music."
DJ ShadowAnother one of my favourite sayings is, you can't handpick your audience. I feel like I'm making music for people who think like me about music, and that takes a lot of different forms. I could never generalise - but I think if I were to generalise, I'd think that you would say that most of my fans are music lovers who are looking for something outside of the mainstream: maybe a little bit hard to pin down, a little bit hard to categorise.
DJ ShadowI just felt, at the time, a little bit relieved, because I was kinda counting the days: 'Come on! Let's get these records into people's homes - nobody will ever be able to get them all back, and it'll be an artefact out in the world.'
DJ ShadowI'm trying to satirize what it's like to be a recording artist in 2011. I realize that standing on a soap box and ranting and raving about my opinions on the digital age and its effect on music is only going to get you so far.
DJ ShadowThe story I always recite - and have had to recite so many times over the years to different lawyers and different people within Universal - is that the business end of Mo'Wax was basically, like, 'Give us the big ones samples first, and we'll see how we get on.' And I gave them the six or seven that were, to me, the ones that were the scariest, and the biggest use. It wasn't about the big names, necessarily - although that played into it a bit, with people like Bjork and Metallica.
DJ ShadowI was asked to do TV ads for Macintosh. Nowadays, I think anybody would jump at that but, at the time, it didn't feel appropriate for what I was trying to stand for.
DJ ShadowIf I have a chance to positively impact how the populace views DJs, then I'm going to try to do my part to nudge things in the right direction.
DJ ShadowOne of my favorite things that Yahoo does on a regular basis is this story: "Wealthiest Rap Artists." That's an example of the internet just perpetuating this myth that we're all just sitting around in these mansions like Steven Tyler, bopping around in our swimming pool. It's bullshit.
DJ ShadowI almost feel like there's some kind of connection that I'm having trouble putting in to words, in the same sense that I'm learning things from my children still. I think, just like any relationship, if I choose to become twisted and bitter it can be a source of distress or discomfort. But I think I've come to terms with the fact that I would prefer to see it as a gift. And I would prefer to see it as something that empowers me rather than something that diminishes me in some way.
DJ ShadowI feel like you're being coy if you don't do something and celebrate the 20th or 25th anniversary in some way. Just as I've never, ever had any kind of embargo on playing songs from Endtroducing, no matter how much I wanted people to like my new stuff - I've never, ever stopped playing Endtroducing, for that reason as well. It's a give and take - it's a balance. If there's one theme, I guess, to this entire discussion, then it's that.
DJ ShadowThrough it all, the words of John Peel echo strongly within me: you have support the music that's being made now. You have to continue to look forward and learn from what's happening. That's my philosophy, anyway.
DJ ShadowI would rather have 10 people working on a record that are really committed and believe in it and love it, than 50 people who have no idea who I am or what I'm for.
DJ ShadowIf I wanted to contribute to the hyphy movement, what good is it making a hyphy record that isn't embraced by that community?
DJ ShadowEverything right now tends to be the same and very aggressive, and I think people are getting a little burned out on it.
DJ ShadowI got asked to remix a lot of movie themes, like Mission Impossible, which other people ended up doing quite well. But it was just never my thing.
DJ ShadowThere's any number of DJs who have inspired me over the years. I don't actively go out in clubs, so I can't tell you if there's some hot new talent out there who everybody's aware of but I'm not.
DJ ShadowIncidentally, the very, very first review that James Lavelle and I saw of Endtroducing was very negative! It was in The Wire, and the context of the review was that, you know, Mo'Wax was so far behind Ninja Tune. Heheheh. And people wonder why there was this sense of a feud between labels! We just kind of looked at each other and we were like, 'Oh, well, let the floodgates open!' But, not to be facile, that was literally the last bad review I ever saw for that album.
DJ ShadowI think one of the things about ageing is the jagged peaks become a little bit mellower...? Heheh. And I feel like I'm able to understand a little bit better where that sort of tack comes from.
DJ ShadowIf you think of any long-term artist that makes music throughout several decades, you would hope that it's autobiographical and a form of self-expression, and that's certainly how I approach my music.
DJ ShadowI've always been compared to people. It's a revolving cast that comes and goes - obviously, sometimes people stay.
DJ ShadowThere are a lot of music startups that don't have anything to do with anyone's love for music. It has to do with them having a glorious IPO and then retiring to the Bahamas somewhere. It's important to keep that in mind.
DJ ShadowI saw. I wanted to start my own store so people would know that what they were buying was real. There were bootlegs around at the time that had my name on the cover, but the music had nothing to do with me. I'm not trying to compare myself to [Jimmie] Hendrix, but back in the '70s, there were some Hendrix bootlegs.
DJ ShadowI always managed to fly a bit below the radar, but high enough to avoid colliding into anything.
DJ ShadowThe music that I have always liked has always been more rooted in anger or sadness or alienation or any of those inspirational factors that drove rock'n'roll, gospel, and blues. I tend not to value a more pop aesthetic.
DJ ShadowMy main thing is constantly looking forward and trying to make music that I couldn't have made at any other time.
DJ ShadowWhen I first pursued this with Universal, they had no idea what to do. But now that we've gone through the whole process and I've signed this 60-page document that says what we can and can't do, I suppose it will be a little bit easier for the next person.
DJ ShadowFrequently, when I'm compared to someone, I'm like, "Is that really what people think I sound like?"
DJ ShadowI remember when the big shift happened in 1996-97, when suddenly it dawned on the music community: 'We should license our music to commercials and sell out for all intents and purposes. It doesn't really matter.'
DJ ShadowI've tried to tell people that the reason I don't really get excited over good press is that I don't want to get agitated over bad press. I don't wanna get too high on good press, too low on bad press. It's just not a healthy way to engage with my own feelings about my music.
DJ ShadowJust like on Guitar Hero, there are things that are similar and things that are not similar at all. When I first played DJ Hero, I wasn't very good. The control surface is similar in some ways to a turntable, but in other ways not at all the same.
DJ ShadowPeople love drama, and if you aren't really interested in perpetuating that, it keeps you from exploding on a mainstream stage. I'm totally fine with that.
DJ ShadowI think a band - even a band that's been around as long as the Rolling Stones - I think that's still the formula. You know you're gonna get those songs, and you don't mind sitting through the ones that you maybe don't know very well because you know they're not gonna let you down - they're not gonna mess with you. And I kind of feel the same way about the way I structure my shows.
DJ ShadowAs far as the mechanics of how the music was made, there's no denying: Endtroducing was extremely simple. That's not to denigrate it - that doesn't mean I'm knocking it or I'm saying my new stuff is better, or anything like that: it just means, I literally had, what, 12.5 seconds of stereo sampling at my disposal, and some turntable overdubs... The nature of the beast back then was probably about 50% looping and 50% chopping, and that was what you could do with samples.
DJ ShadowI think I would be much more enthusiastic about a band that covered more than just one particular album of mine. I don't ever really intend to record or to do shows with a live band. I don't really have a problem with it, but it doesn't really affect me either way.
DJ ShadowAny good album title has multiple meanings, and I like choosing titles where I find myself repeating it, almost like a mantra.
DJ Shadow