In my book "Sound Unbound" we traced the guy who actually came up with the main concept for the graphic design of the record cover sleeve. His name is Alex Steinweiss. And one of the things in my book that we really tried to figure out was the revolution in graphic design that occurred when people put images on album covers.

Now if you think about the 20th century and the idea of visual vocabulary the album occupies a really important space in the cultural landscape and, above all.

I'm talking like just the beauty, but at the same time to get people to realize that we should treasure it. Maybe visualize it, but leave it alone. A

I think science fiction and sound is a really interesting thing. You might as well think of it as sonic fiction.

Our contemporary life is based on information that can change at any time.

The idea of a visual icon that gives you a sense of information very quickly and that you can easily just say "That's what the style is."

We live in a world so utterly infused with digitality that it makes even the slightest action ripple across the collection of data bases we call the web.