It's whatever sells; it's the business of it.

You just can't keep pouring money down an endless hole and never recoup any of it. It's got to be a business.

The marketing department is really an important part of getting an animated film to work. If the people running it are used to selling live action films and the hard rock music and the sex and all those things... Anything outside that, they just don't know what to do with it.

Basically the children who watch it just see the little characters they love, and so they're not discerning about whether it looks great or it's a great story or anything.

The studios will go wherever they smell money. It's like sharks to the blood.

Once you work with a studio on a film, the studio is sort of like this enormous clam that just opens, takes everything and then closes, and no one enters again. They own it all.

We're waiting for the pendulum to swing back again, which I am absolutely confident it will.