You've got to be able to make animation for much less... Less is not the studio's way.

The heart of Dragon's Lair has always been its compelling story. With Dragon's Lair 3D, we think the team has really created an interactive animated movie.

Reese Witherspoon. She's sophisticated enough that you just like her. You like her and she's smart.

We're waiting for the pendulum to swing back again, which I am absolutely confident it will.

Basically the children who watch it just see the little characters they love, and so they're not discerning about whether it looks great or it's a great story or anything.

When business executives are making the artistic decisions and don't understand animation, things can go awry.

The marketing department is really an important part of getting an animated film to work. If the people running it are used to selling live action films and the hard rock music and the sex and all those things... Anything outside that, they just don't know what to do with it.