When business executives are making the artistic decisions and don't understand animation, things can go awry.
Don BluthDragon's Lair 3D is about as close as you can come to controlling an animated feature film.
Don BluthThe only one that seems to be able to hold the business is Disney. They do it is because they have a fabulous philosophy about marketing- but even they wavered.
Don BluthThe marketing department is really an important part of getting an animated film to work. If the people running it are used to selling live action films and the hard rock music and the sex and all those things... Anything outside that, they just don't know what to do with it.
Don Bluth