The marketing department is really an important part of getting an animated film to work. If the people running it are used to selling live action films and the hard rock music and the sex and all those things... Anything outside that, they just don't know what to do with it.

It's whatever sells; it's the business of it.

As you follow the escapades or the journey of the hero through a story, it evokes some kind of emotion in the viewers. The director's job is to make sure that the audience goes through the journey and has an emotional reaction.

The heart of Dragon's Lair has always been its compelling story. With Dragon's Lair 3D, we think the team has really created an interactive animated movie.

Reese Witherspoon. She's sophisticated enough that you just like her. You like her and she's smart.

How can you have a director that doesn't go to work with the crew every day and talk to them?

Shelf-life for a regular video game usually is about three to five years, and that's it.