When business executives are making the artistic decisions and don't understand animation, things can go awry.

But I've been surprised over the years. I mean, someone told me the other day that maybe 360 million people have played this game in the world. That's a lot of people.

Once you work with a studio on a film, the studio is sort of like this enormous clam that just opens, takes everything and then closes, and no one enters again. They own it all.

Basically the children who watch it just see the little characters they love, and so they're not discerning about whether it looks great or it's a great story or anything.

You've got to be able to make animation for much less... Less is not the studio's way.

Shelf-life for a regular video game usually is about three to five years, and that's it.

You just can't keep pouring money down an endless hole and never recoup any of it. It's got to be a business.