You have to learn things in every game because you are not going to be able to practice two-and-a-half to three hours (during the season), so the games have to be the ultimate learning experience.
Every day you teach attitude.
Recognize and reward players who put the team first, not just the gifted ones.
To be a team, you must be a family.
If you are a good team, your offense is born on the defensive end.
A coach who is not teaching leads to the worst thing in a program -- players not learning.