Play off your great player... great teams have a go-to player and they play off of him.
If you have to 'try hard' to 'try hard, you are already beaten.
Simplify the game as much as possible. When you add, you must subtract.
Only run special plays for special players; find plays that fit your players.
Plays are not as important as players, and players are not as important as teammates
When I go in for heart surgery, I want a full-time surgeon. I don't want some guy who just does it part-time between rounds of golf. You want a guy who is doing it all the time and is always reading and learning about the most recent techniques.