Recognize and reward players who put the team first, not just the gifted ones.
Your program must have an overriding purpose which is clearly visible and which teaches lessons beyond winning.
If you have to 'try hard' to 'try hard, you are already beaten.
When you watch the game, be a student of the game.
Administrators are like pigs; don't wrestle with a pig because you both get dirty and the pig likes it.
Complacency is the forerunner of mediocrity. You can never work too hard on attitudes, effort and technique.