Advertising never sold a bad product twice.

But suppose one doesn't quite know which one wants to put first. Suppose," said Harriet, falling back on words which were not her own, "suppose one is cursed with both a heart and a brain?" "You can usually tell," said Miss de Vine, "by seeing what kind of mistakes you make. I'm quite sure that one never makes fundamental mistakes about the thing one really wants to do. Fundamental mistakes arise out of lack of genuine interest. In my opinion, that is.

It is as dangerous for people unaccustomed to handling words and unacquainted with their technique to tinker about with these heavily-charged nuclei of emotional power as it would be for me to burst into a laboratory and play about with a powerful electromagnet or other machine highly charged with electrical force.

There is one vast human experience that confronts us so formidably that we cannot pretend to overlook it. There is no solution to death. There is no means whatever whereby you or I, by taking thought, can solve this difficulty in such a manner that it no longer exists.

Do you find it easy to get drunk on words?" "So easy that, to tell you the truth, I am seldom perfectly sober.

Never think that wars are irrational catastrophes: they happen when wrong ways of thinking and living bring about intolerable situations ... the root causes of conflict are usually to be found in some wrong way of life in which all parties have acquiesced, and for which everybody must, to some extent, bear the blame.

Nothing is more vulgar than a careful avoidance of beginning a letter with the first person singular.