Advertising never sold a bad product twice.

All the children seem to be coming out quite intelligent, thank goodness. It would have been such a bore to be the mother of morons, and it’s an absolute toss-up, isn’t it? If one could only invent them, like characters in books, it would be much more satisfactory to a well-regulated mind.

Except ye become as little children, except you can wake on your fiftieth birthday with the same forward-looking excitement and interest in life that you enjoyed when you were five, "ye cannot enter the kingdom of God." One must not only die daily, but every day we must be born again.

A woman fit to be a man's wife is too good to be his servant.

Fantasy works inwards upon its author, blurring the boundary between the visioned and the actual, and associating itself ever moreclosely with the Ego, so that the child who has fantasied himself a murderer ends by becoming a Loeb or a Leopold. The creative Imagination works outwards, steadily increasing the gap between the visioned and the actual, till this becomes the great gulf fixed between art and nature. Few writers of crime-stories become murderers--if any do, it is not the result of identifying themselves with their murderous heroes.

I entirely agree that a historian ought to be precise in detail; but unless you take all the characters and circumstances into account, you are reckoning without the facts. The proportions and relations of things are just as much facts as the things themselves.

The rule seemed to be that a great woman must either die unwed ... or find a still greater man to marry her. ... The great man, on the other hand, could marry where he liked, not being restricted to great women; indeed, it was often found sweet and commendable in him to choose a woman of no sort of greatness at all.