Of course, there is some truth in advertising. There's yeast in bread, but you can't make bread with yeast alone. Truth in advertising is like leaven, which a woman hid in three measures of meal. It provides a suitable quantity of gas, with which to blow out a mass of crude misrepresentation into a form that the public can swallow.
Dorothy L. SayersWell, it seems like a miracle to be able to look forward-to-to see all the minutes in front of one come hopping along with something marvellous in them, instead of just[Pg 295] saying, Well, that one didn't actually hurt and the next may be quite bearable if only something beastly doesn't come pouncing out--
Dorothy L. Sayers