Was there a reason behind it? There would be no point in asking Zaphod, he never appeared to have a reason for anything he did at all: he had turned unfathomability into an art form. He attacked everything in life with a mixture of extraordinary genius and naive incompetence and it was often difficult to tell which was which.

God's Final Message to His Creation: 'We apologize for the inconvenience.

The Macintosh may only have 10% of the market, but it is clearly the top 10%.

It startled him even more when just after he was awarded the Galactic Institute's Prize for Extreme Cleverness he got lynched by a rampaging mob of respectable physicists who had finally realized that the one thing they really couldn't stand was a smart-ass.

They live in perpetual fear of the time they call "The Coming of the Great White Handkerchief

If life is going to exist in a Universe of this size, then the one thing it cannot afford to have is a sense of proportion.

Arthur shook his head and sat down. He looked up. “I thought you must be dead …” he said simply. “So did I for a while,” said Ford, “and then I decided I was a lemon for a couple of weeks. I kept myself amused all that time jumping in and out of a gin and tonic.