Everyone knows, or should know, that everything we type on our computers or say into our cell phones is being disseminated throughout the datasphere. And most of it is recorded and parsed by big data servers. Why do you think Gmail and Facebook are free? You think they're corporate gifts? We pay with our data.
Douglas RushkoffThe hours Facebook users put into their profiles and lists and updates is the labor that Facebook then sells to the market researchers and advertisers it serves.
Douglas RushkoffWe Facebook users have been building a treasure lode of big data that government and corporate researchers have been mining to predict and influence what we buy and for whom we vote. We have been handing over to them vast quantities of information about ourselves and our friends, loved ones and acquaintances.
Douglas RushkoffOur society has reoriented itself to the present moment. Everything is live, real time, and always-on. Itโs not a mere speeding up, however much our lifestyles and technologies have accelerated the rate at which we attempt to do things. Itโs more of a diminishment of anything that isnโt happening right nowโand the onslaught of everything that supposedly is.
Douglas RushkoffMore than anything, rave was an intentionally designed experience. The music, lighting, and ambience were all fine-tuned to elicit and augment altered states of consciousness. The rhythm of the music was precisely 120 beats per minute, the frequency of the fetal heart rate, and the same beat believed to be used by South American shamans to bring their tribes into a trance state. Through dancing together, without prescribed movements, or even partners, rave dancers sought to reach group consciousness on a level they had never experienced before.
Douglas RushkoffGrunge was so self-consciously lowbrow and nonaspirational that it seemed, at first, impervious to the hype and glamour normally applied swiftly to any emerging trend. But sure enough, grunge anthems found their way onto the soundtracks of television commercials, and Dodge Neons were hawked by kids in flannel shirts saying, 'Whatever.'
Douglas Rushkoff