When Steve Jobs toured Xerox PARC and saw computers running the first operating system that used Windows and a mouse, he assumed he was looking at a new way to work a personal computer. He brought the concept back to Cupertino and created the Mac, then Bill Gates followed suit, and the rest is history.
Douglas RushkoffMobile notifications put people in a state of perpetual emergency interruption - similar to what 911 operators and air traffic controllers experienced back in the '70s and '80s.
Douglas RushkoffTo buy an Apple product is to bet on the longevity of the closed system to which we've committed ourselves. And that system is embodied - through marketing as much as talent - by Steve Jobs.
Douglas Rushkoff