The easiest way to figure out who the customer is in an online space is to figure out who is paying for the thing. Usually, the people paying are the customers. So on Facebook, the people paying are marketers. That makes them the customers. And it means we are the product being delivered to those customers.
Douglas RushkoffFiles on iTunes - and thus iPods - are incompatible with everything else. Applications on iPhones may only be sold and uploaded through the iPhone store - giving Apple control over everything people put on to the devices they thought they owned.
Douglas RushkoffVirtual simulations allow post-traumatic stress disorder sufferers to re-experience the events that traumatized them, and then slowly desensitize themselves to their impact through repeated recreations involving not just sight and sound but even smell.
Douglas RushkoffFacebook's successor will no doubt provide an easy "migration utility" through which you can bring all your so-called friends with you, if you even want to.
Douglas RushkoffThe outsourcing of our memory to machines expands the amount of data to which we have access, but degrades our brainโs own ability to remember things.
Douglas Rushkoff