The easiest way to figure out who the customer is in an online space is to figure out who is paying for the thing. Usually, the people paying are the customers. So on Facebook, the people paying are marketers. That makes them the customers. And it means we are the product being delivered to those customers.
Douglas RushkoffNew content online no longer requires new stories or information, just new ways of linking things to other things. Or as the social networks might put it to you, 'Jane is now friends with Tom.' The connection has been made; the picture is getting more complete.
Douglas RushkoffThe industrial age was not about craftspeople trading peer to peer. It was about stopping that. You weren't supposed to be a craftsperson, you were supposed to be an employee.
Douglas RushkoffOverwinding happens when hedge funds destroy companies by attempting to leverage derivatives against otherwise productive long-term assets.
Douglas RushkoffThe plague did not lead to Europeโs economic collapse. Rather, Europeโs currency-driven economic collapse led to the plague.
Douglas RushkoffWe Facebook users have been building a treasure lode of big data that government and corporate researchers have been mining to predict and influence what we buy and for whom we vote. We have been handing over to them vast quantities of information about ourselves and our friends, loved ones and acquaintances.
Douglas Rushkoff