Our society has reoriented itself to the present moment. Everything is live, real time, and always-on. Itโs not a mere speeding up, however much our lifestyles and technologies have accelerated the rate at which we attempt to do things. Itโs more of a diminishment of anything that isnโt happening right nowโand the onslaught of everything that supposedly is.
Douglas RushkoffThis is why it might be more useful to understand the proliferation of interactive media as an opportunity for renaissance: a moment when we have the ability to step out of the story altogether. Renaissances are historical instances of widespread recontextualisation. People in a variety of different arts, philosophies and sciences have the ability to reframe their reality. Renaissance literally means 'rebirth'. It is the rebirth of old ideas in a new context.
Douglas RushkoffNarrative Collapse is what happens when we no longer have time in which to tell a story. Remote controls and DVRs give us the ability to break down narratives - particularly the more abusive ones. This is a great thing for escaping the 'ends-justify-the-means' traps of 20th-century wars and religions, but it can also make it hard to convey values.
Douglas RushkoffMany billboards and magazine ads have resorted to showing isolated body parts rather than full-body portraits of models using or wearing products. This style of photography, known in the industry as abstract representation, allows the viewer to see himself in the advertisement, rather than the model.
Douglas Rushkoff