The cloud is still really just a bunch of servers, owned by someone or something, whose decisions and competence must be trusted. This applies to everything from Google Docs to Gmail: Putting our data out there really means putting it 'out there.'
Douglas RushkoffOn Facebook, your past comes into your present when someone from your second grade class suddenly pops up to send you a message, and your future is being manipulated by what Facebook knows to put in front of you next.
Douglas RushkoffI think the only way to behave is as if nothing is private. And then fight to make what you care about legal and acceptable.
Douglas RushkoffEveryone knows, or should know, that everything we type on our computers or say into our cell phones is being disseminated throughout the datasphere. And most of it is recorded and parsed by big data servers. Why do you think Gmail and Facebook are free? You think they're corporate gifts? We pay with our data.
Douglas Rushkoff