The easiest way to figure out who the customer is in an online space is to figure out who is paying for the thing. Usually, the people paying are the customers. So on Facebook, the people paying are marketers. That makes them the customers. And it means we are the product being delivered to those customers.
Douglas RushkoffIt feels as if ever since the iPhone was released, the Macintosh computer has become just another leverage point in this other operating system's marketing plan.
Douglas RushkoffI feel like the smartest people in my field are busy reinforcing the old models with new technology.
Douglas Rushkoff... we're moving into an era when we will define ourselves more by the technologies we refuse than the ones we accept.
Douglas RushkoffOur digital experiences are out of body. This biases us toward depersonalised behaviour in an environment where oneโs identity can be a liability. But the more anonymously we engage with others, the less we experience the human repercussions of what we say and do. By resisting the temptation to engage from the apparent safety of anonymity, we remain accountable and present - and are much more likely to bring our humanity with us into the digital realm
Douglas Rushkoff