No matter how invasive the technologies at their disposal, marketers and pollsters never come to terms with the living process through which people choose products or candidates; they are looking at what people just bought or thought, and making calculations based on that after-the-fact data.
Douglas RushkoffThe horrible truth is we are linear beings; we can't multitask, and we shouldn't keep interrupting important connections to each other with the latest message coming in.
Douglas RushkoffIt may be decades until we know what living in a state of constant distraction will do to us.
Douglas RushkoffAs a writer and sometime activist who needs to promote my books and articles and occasionally rally people to one cause or another, I found Facebook fast and convenient. Though I never really used it to socialize, I figured it was OK to let other people do that, and I benefited from their behavior.
Douglas RushkoffOverwinding happens when hedge funds destroy companies by attempting to leverage derivatives against otherwise productive long-term assets.
Douglas RushkoffThe easiest way to figure out who the customer is in an online space is to figure out who is paying for the thing. Usually, the people paying are the customers. So on Facebook, the people paying are marketers. That makes them the customers. And it means we are the product being delivered to those customers.
Douglas Rushkoff