Once everyone is connected to everyone and everything else, nothing matters anymore. If everyone in the world is your Facebook friend, then why have any Facebook friends at all? We're back where we started. The ultimate complexity is just another entropy.
Douglas RushkoffThe liberation children experience when they discover the Internet is quickly counteracted by the lure of e-commerce web sites, which are customized to each individual user's psychological profile in order to maximize their effectiveness.
Douglas RushkoffWe're living in an economy where productivity is no longer the goal, employment is. That's because, on a very fundamental level, we have pretty much everything we need. America is productive enough that it could probably shelter, feed, educate, and even provide health care for its entire population with just a fraction of us actually working ... Our problem is not that we don't have enough stuff-it's that we don't have enough ways for people to work and prove that they deserve this stuff.
Douglas RushkoffWith the DVR, I was mostly writing about it as a good thing in giving us the choice of when and how to watch things. But there's what we lose in the bargain, which is the collective spectacle. 'Did you see Jay Leno last night?'
Douglas Rushkoff