The liberation children experience when they discover the Internet is quickly counteracted by the lure of e-commerce web sites, which are customized to each individual user's psychological profile in order to maximize their effectiveness.
Douglas RushkoffThe industrial age was not about craftspeople trading peer to peer. It was about stopping that. You weren't supposed to be a craftsperson, you were supposed to be an employee.
Douglas RushkoffOur fear of technology is really a fear of empowerment. We now have the ability to design the reality we live in, and we have to step up to the occasion.
Douglas RushkoffIn spite of my own reservations about Bing's ability to convert Google users, I have to admit that the search engine does offer a genuine alternative to Google-style browsing, a more coherently organized selection of links, and a more advertiser-friendly environment through which to sell space and links.
Douglas RushkoffThe moment you frame your own awareness within a second level of self -consciousness is the moment your mind is most up for grabs. ... You're safe because you have an ironic distance from the coercive techniques I'm employing. All of them that is, except this one. Are you on your guard yet? Does it feel good? Of course not.
Douglas Rushkoff