Grunge was so self-consciously lowbrow and nonaspirational that it seemed, at first, impervious to the hype and glamour normally applied swiftly to any emerging trend. But sure enough, grunge anthems found their way onto the soundtracks of television commercials, and Dodge Neons were hawked by kids in flannel shirts saying, 'Whatever.'
Douglas RushkoffPeople are seduced by signals from the world, but that is manipulation, not reality. Computers have learned more about us than we've learned about them.
Douglas RushkoffWe're living in an economy where productivity is no longer the goal, employment is. That's because, on a very fundamental level, we have pretty much everything we need. America is productive enough that it could probably shelter, feed, educate, and even provide health care for its entire population with just a fraction of us actually working ... Our problem is not that we don't have enough stuff-it's that we don't have enough ways for people to work and prove that they deserve this stuff.
Douglas Rushkoff