Google is in a position where it doesn't even have to strive to become a hip, conscious choice. Brands are temporary fads. Functionality is forever. Google just has to 'be,' and everyone will end up there sooner or later.
Douglas RushkoffNothing is sacred. And, more importantly...the 'nothing' you end up with is truly sacred.
Douglas RushkoffPeople are seduced by signals from the world, but that is manipulation, not reality. Computers have learned more about us than we've learned about them.
Douglas Rushkoff