In the emerging, highly programmed landscape ahead, you will either create the software or you will be the software. It's really that simple: Program, or be programmed. Choose the former, and you gain access to the control panel of civilization. Choose the latter, and it could be the last real choice you get to make.
Douglas RushkoffSocial media is itself as temporary as any social gathering, nightclub or party. It's the people that matter, not the venue. So when the trend leaders of one social niche or another decide the place everyone is socializing has lost its luster or, more important, its exclusivity, they move on to the next one, taking their followers with them.
Douglas RushkoffNew technologies are wreaking havoc on employment figures - from EZpasses ousting toll collectors to Google-controlled self-driving automobiles rendering taxicab drivers obsolete.
Douglas RushkoffSince the dawn of the Internet, I have always operated under the assumption that if the government or corporations have technological capability to do something, they are doing it - whatever the laws we happen to know about might say.
Douglas RushkoffWhen digital culture first came along, it was supposed to create more time, by allowing us to shift time around. Somehow instead we've strapped devices to ourselves that ping us all the time.
Douglas RushkoffLike civil-rights protesters who sang rousing hymns as they were carried off to jail, Twitterers are bearing witness to what's happening around them, and calling out into the darkness of cyberspace for confirmation. I'm here. You're here, too. We are present.
Douglas RushkoffWhile Google has given away pretty much everything it has to offer - from search and maps to email and apps - this has always been part of its greater revenue model: the pennies per placement it gets for seeding the entire Google universe of search and services with ever more targeted advertising.
Douglas Rushkoff