I'm always amazed by people like David Simon or the people at The Simpsons or J.K. Rowling who can create dozens and dozens of memorable characters. It seems so effortless, and even people who have just three lines in the shows or in the book have a very distinct personality, and you can feel the richness of their personal history.

I've hated cockroaches my entire life.Tweeting jokes about it helps me cope, in a way. I'm not as jumpy killing cave crickets as I used to be. I still jump plenty though.

I think it's the next thing, getting out of the comfort-zone readership, that at some point you have to try and break out of that and see if you can go in new directions. I wanted to do something that felt a lot bigger than a book that's going to sit on a toilet.

I don't know how a culture is going to evolve, but I think the way the Internet works now is, people go to the Internet to laugh and have a good time. That's why Tumblr feeds and I Can Has Cheezburger and memes get thrown into the blender with real news and sports news and politics and that stuff.

I posted some story about the Arizona State baseball coach getting into a fight with an autograph hound, and it was a disastrous thing. The guy rescinded his story. It proved to me that I'm not cut out to be a proper journalist. I'm much better sitting around and making fun of journalists and telling them what terrible journalists they are than being an actual journalist.

You're going to have Yahoo! and places that don't have rights being much more aggressive in how sports news is covered.

I took time in the day to write as much of the book as I possibly could. I didn't write too much at night, because I don't like to - I'd rather watch TV.