I was gonna open a gym and was in negotiation to buy the gym I was working out at. It was a small mom-and-pop and (the owner) wanted to move back to the west coast. My wife at (that) time came down with skin cancer.

We didn't push it down people's throats...One turned into three in a short period of time. I built the first one and...one day someone walked in and said "You know, I really like the design on this. Who built that?" I said "I did." He goes "Well, would you be interested in building me one?" I went "Yeah, I'll do that."

The biggest message, we hope, is that money is not the most important thing in life. You have to have it to survive and live but it's not the most important thing in life. It's the legacy you leave and the people that you wrap around you and the love that you have wrapped around you (that) should be the most important thing.

We were young. We were 23. I was a kid, growing up, that would burn and fry. I didn't understand why. We did all this study and research and learned so much about skin cells and rejuvenation and how the body works and (how) everybody is different. (We) learned what doctors do for treatment of certain things and so I changed my direction and opened up a skin-care company - healthy tanning, skin-care products and rejuvenation and all of that and it took off.

I had retail businesses. They were beauty businesses, skin care and all that. I got into that as a fluke. I was going to open up a gym. I just had a Men's Fitness cover come out that was the third bestselling of Men's Fitness covers.

Don't rely on the money to drive you. Allow the passion to drive you and allow people to come into your life that love you the most and (who want to) enjoy that journey with you.

It's the purest form of silver and our tagline is "Taking the 'except fors' out of movies." We're trying to make movies with pure story - without the derogatory sex, violence and language to (rely on) a good story.